The economics of music selection inside venues that use TouchTunes jukebox
The TouchTunes jukebox placed at bars and venues across the country is changing the way people compete for music in a desired setting. The device houses a cool minimalist modern look with a touch based screen allowing people to pay per song either on the device or on their mobile phones. The benefits of this allows new ways for people to capture in moment experiences and compete with others for musical space. For a price you can be the DJ, but for how much and how important you’re next choice is, is up to you.
Music boxes are placed at bars and venues around the country, they store a vast selection of content that connects of vast network consistently retrieving and allocating music from it’s database to client side interfaces quickly. As a result, people buy tokens to add music to their queue. You can also pay more to promote a favorite song to what’s currently playing.
An economical analysis of the system is important because the product has many beneficial features. These enable the bar to make more money, delegate who’s musical selection will override another, and which person is changing the mood through the order of music in terms of bpm and genre.
Based on a venue’s location, time, popularity and occupancy, how much music the jukebox plays and how many people use it are important. You may notice little or no music playing as there are less people at the bar, or simply, because one person doesn’t use the system all the time. However, when it does become popular, it’s based based on the following attributes:
- Musical selection appeals to a majority of people at the bar.
- One to few people dominate selection, causing competitive interference to change selection outcome for personal or collective gain.
- The elevated emotional mood of the customer to either buy more tokens or to add more music to their playlist.
- The elevated emotional mood of the customer to intervene competitively by paying more to select or elect more music to play first.
The algorithm that defines how users may do the above is standard, however, the formula will most likely evolve as musical needs change over time. What’s known is that the network of devices are consistent and fully functional, but what varies are volume controls and sound quality at each establishment and whether the manager or bar tender’s decides to manually override the system. It’s important to note fairness in pricing and privilege. Simply some people with more money may dominate the system, thus the rule sets must be a work in progress to ensure fairness.
The system works best with an evolving algorithm and no manual intervention with a more complex rule set for people with big pockets, but also the venue’s responsibility to ensure equipment and sound is up to par and consistent. Content selection is still limited to major bands and labels limiting access to newer indie, independent, EDM and international playlists. This can be improved when the company understands each and every establishment better to cater content accordingly.